The Mission

To accelerate the growth of Hispanic-owned businesses by providing equitable access to business education, culturally relevant resources, and social capital—all in Spanish.

The Situation

DAS Foundation’s new Grow+ program  is an 8-month Spanish-first business transformation program helping Hispanic-owned small businesses from low- to moderate-income communities overcome stagnation. Through education, mentorship, and implementation support, the program strengthens financial stability, increases income, and builds lasting economic resilience.

For Grow+ to achieve its full potential, DAS recognized the importance of designing a measurement approach that could track results, surface insights, and inform future program decisions. Because the program is designed to drive change across multiple dimensions and time horizons, its outcomes are broad and layered. Grow+ supports both short-term outcomes like applying new knowledge across curriculum areas, implementing a business growth plan, and improving day-to-day results, as well as long-term impacts that include business resilience, financial stability, and community impact.

Demonstrating outcomes was critical not only for refining the program, but also for showcasing the impacts of the training to their stakeholders and funders. 

Solutions Delivered

• First, Impactful Insights facilitated staff workshops to co-create a theory of change and logic model for Grow+, building shared alignment around program goals, outcomes, and measures of success.

• Next, Impactful Insights delivered a comprehensive measurement strategy, which included guiding principles, design considerations, and data management guidelines, balancing rigor with practicality, and focused on clear processes and tools for data collection, analysis, and use.

• Finally, we developed a detailed implementation guide that mapped each data collection tool to its purpose, owner, timing, captured data, and related data indicators. We also facilitated an Implementation Planning & Enablement Workshop to equip DAS staff with the skills and confidence to carry out the measurement framework.

  Together, these solutions positioned DAS to:

• Analyze key results and metrics to understand impacts and identify areas of strength and opportunity in order to refine the program model, improve delivery, and inform future replication.

• Meet grant reporting requirements, while balancing standard reporting metrics with insights that capture the transformative aspects of training, education, and support.

• Tell compelling, evidence-backed stories that resonate with the broader community and support thought leadership, engagement, and fundraising efforts.